For the first time in 25 years, Herman Miller updated our brand identity system. We worked with the incredible team at Order to develop a new set of robust standards and guidelines that honored the brand’s iconic design legacy while taking us into a bright future.
The work shown on this page are real applications of those standards implemented and executed by myself and my incredible in-house team.
Creative Direction: Kelsey Keith
Graphic Design: Jenna Simmons, Kristin Davis, Yoony Chang
Writing: Molly Singleterry, Christine MacLean
Gilbert Rohde motion design: Sam Pickett
Videography: Sawyer Thurston